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SoftBank Physical AI Strategy
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SoftBank Physical AI Strategy: $5.4B ABB Robotics Deal

The latest move by tech conglomerate SoftBank Group is a massive statement of intent. SoftBank is staking its future on the combination of artificial intelligence and hardware—a concept Masayoshi Son calls SoftBank Physical AI Strategy. On October 8, 2025, SoftBank announced it will acquire the industrial robotics division of Swiss engineering giant ABB for $5.4 billion. This mega-deal immediately positions

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